ATOM GROUP & AAX Exchange
The client
Atom is a Hong Kong-based group parting the ways of both Finance and Technology by constantly searching for new technologies and harnessing the power of the digital economy. Atom Group aims to contribute toward a new innovative and decentralized financial market while offering seamlessly integrated business solutions for fintech, DLT (Distributed Ledger Technology), digital asset exchange, and management.
Their first digital product, AAX, an institutional-grade digital asset trading platform, is powered by London Stock Exchange matching engine, Millenium IT.
The mission
As the Brand & Creative Director, I developed strategic assets such as the brand platform and guidelines from the ground up, while leading a gang of brand and product designers, tackling marketing collaterals, as well as product UX and UI design - both in collaboration with marketers, devs, business developers, freelancers, and external creative agencies.
ATOM GROUP
Establishing and designing the global brand vision, values, ethics, culture, and identity.
AAX | Atom Asset Exchange
Leading and developing the brand, digital product and marketing experiences
See the digital mock-up developed with digital agency Cuberto here
Illustration series designed by illustrator Mirko Grisendi
AAX 2020 Global Communication Strategy Report
2020 web design Mockup
AAX | 60 seconds LAUNCHING BRAND VIDEO
Brand video developed in collaboration with creative studio Carbon.tv
Behind the scene
Above: Intentional boards designed for Carbon
Left: Personal photographs of the voice recording session with Content Manager Ben Caselin, guiding COO Michael Wong (voice over).
AAX PERSONAL PHOTOSHOOT
Rise HK 2019
AWS HK 2019
